Content Marketing Online – Part I
When it comes to the topic of content marketing online there are three very important items that you need to consider.
Number One is the Content Marketing Blueprint. This is the foundation and what you base all of your content information and decisions on.
Number Two is Creation Creation. You have to create the content or someone has to create it for you. Content is defined as Videos, Audios, Pictures, Graphics and Words.
Number Three is Content Distribution. This is the key to getting your content seen both on and off the web. Without distribution and visiblity, you are wasting your time.
These three are the basis to putting together a content strategy and the tactics to make the strategy happen. For the remainder of this article I’ll focus on the big picture, the content blueprint and content creation.
The Content blueprint is what you work from so you don’t waste time guessing and trying to figure out what and how to do things.
Look, there are alot of ways for you to get the word out about your small business: organic search, pay per click advertising, banner ads, Facebook & Twitter ads, paid articles, and the list goes on and on and on.
By having a content blueprint you can eliminate confusion, distractions and headaches with a document that clearly states what needs to be done when it comes to your specific content. Yes – a blueprint that has clear and concise detail.
You follow the content blueprint and your content marketing online should fall into place just like if you ran specific ad campaigns created by your ad agency.
Content Marketing Online – Do you need a blueprint?
Would you build a house without a blueprint? Of course not, unless you are one of the few people on the planet who can build anything without plans.
The content blueprint covers all the different areas of content creation, distribution and conversion, so you can see your investment pay off. Create this blueprint and make your life easier.
The Tangled Web and Creating Quality Content Online
Now that you have the blueprint you need the content created.
So the question is…
Are you great at creating content or are you great at coming up with the ideas and then someone else creates the content? Or maybe you’re not a creative person and you rely on others to handle the creative while you work on sales or operations.
Either way, it’s time to get busy and start creating content that you can distribute on and off the web. Just decide if you are going to create it or someone else is going to get the work done for you.
The work and creation of quality content means that someone needs to operate video cameras, audio recorders, digital cameras, tablets, editing software, support software and has the ability to wordsmith and write supportive text that makes sense.
The quality content must be created so your potential buyers/prospects are attracted to you.
At the end of the day content marketing online is all about putting your videos, audios, images, photos and words across the web to attract and connect you with people you want to do business with. Because at the end of the day what would you rather have? Clients who you really enjoy working with, or clients that make you want to scream?
Content marketing online could be the way that your small business or organization creates a new sales funnel. Content marketing online could be the way that your small business attracts new prospects for a new product that you are launching. Or content marketing may be the ticket for you to promote an existing product.
Now you need to decide if you’re willing to put in the work or have someone else do it for you. Make the decision and get ‘er done before your competition gets out ahead of you on page one. And if you want to know how you can get your content marketing online all put together, Contact Us now here at SmallBizMechanix.com and we’ll setup a complimentary consultation.